HoReCa Shop B2B Portal

B2B portal for HoReCa supply

Special pricing, turnkey restaurant and café fit-outs, 2-year warranty, flexible delivery and a dedicated account manager.

Become a partner

200+

B2B clients

24h

Average delivery

15+

Years of experience

Turnkey venue

Fast delivery

Partner discounts

All services for business

A complete B2B offer for small, mid-size and enterprise customers.

Turnkey venue openings

We help pick equipment for your HoReCa venue — from coffee machines and cooking equipment to refrigeration, tableware and consumables. We deliver, install and commission.

Special B2B pricing and wholesale terms for regular clients

Fast delivery across Serbia — from one day

Installation, staff training and technical support

Service and original spare parts

Equipment consultancy — no upselling

Extended warranty programs up to 4 years

Personal touch — always the same manager

Technical consultation

Why HoReCa Shop

Why they work with us

We work directly with manufacturers and authorised distributors. That guarantees authentic products, transparent terms and reliable delivery — for one-off orders and long-term projects alike.

Direct contracts with manufacturers — no middlemen

More than 3,800 items in stock and on demand

We pick the right equipment for your concept, space and budget

We install, train and service in-house

Same-day or next-business-day delivery in Belgrade, 1–3 business days across Serbia via BEX courier. For corporate clients we schedule delivery at an agreed time or arrange pick-up at our warehouse at Dalmatinska 115, Belgrade. Larger orders are delivered with our own vehicles — no extra courier fees. When equipment ships from abroad, we run customs clearance in Serbia ourselves — no border delays and no hidden charges for the client.

Legal entities pay exclusively via fiscal invoice and bank transfer based on a proforma. We support SEF (the Serbian e-invoice system) — invoices arrive directly into your accounting system. Vetted partners get 15–30 day deferred payment terms. Recurring partners receive individual pricing offers and special conditions based on order volume.

Submit a request via the "Become a partner" form or by email to eshop@horeca-shop.rs. We need: tax ID (PIB), registration number, company name, contact person and their role. Your account will be activated within 24 hours. Once active you get B2B pricing, special offers and a dedicated account manager.

How partnership works

Four steps and your company joins the HoReCa Shop B2B network.

Registration

Fill out the form with basic company info. Takes 2 minutes.

Manager confirmation

Our manager reviews the request, contacts you and confirms the partnership terms. Within 24 hours.

Payment

We issue a proforma, you make the payment. SEF and deferred payment supported for vetted partners.

Delivery

Delivery in Belgrade and across Serbia within the agreed timeframe, with full documentation and a fiscal invoice.

Our cases

Three examples of how we help HoReCa businesses grow.

Turnkey café

Full equipment for a new café

A new café team reached out to us during fit-out: they needed to equip a 40-seat venue end-to-end. We picked a professional espresso machine, grinders, refrigeration and the full bar consumables stack — cups, lids, straws. The venue has been running for over a year without a single breakdown. When seasonal inventory was needed, the owner came back to us. A one-off delivery turned into a permanent partnership.

40seats

Office network

Coffee and supplies for 10 offices

For a network of ten offices we run a single consolidated supply of consumables and household goods, plus we equipped them with coffee machines and beans. The company cut admin time and stopped overpaying for urgent retail purchases.

10offices in network

Official Syrve partner · Serbia

Building the Syrve partner network in Serbia

ITmathics is the only official Syrve partner in Serbia. We built the market ourselves — from the first deployments to a working network of restaurants, cafés and bars countrywide. We own the full cycle: sales, onboarding, technical support and subscription. The client gets a ready solution and a local partner accountable for the result.

160+venues onboarded

Join us

Become an HoReCa Shop B2B partner and unlock pricing retail will never see

Over 200 companies across Serbia already work with us. Special pricing, dedicated account manager, warranty and fiscal invoice on every order, in-house customs clearance.

Become a partner